RELATIONSHIP BETWEEN SCHOOLS, PARENTS AND THEIR CHILDREN

 HOW SCHOOLS CAN ADD VALUE TO THEIR CUSTOMERS AS WELL AS THEIR SERVICES' CONSUMERS

Tapping from the cordial relationship already built with the learners and their parents as the 'brain industry' dictates, a school should not suffer any setback or delay in creating values for her students, and their parents in the long run.

The fact that you have always been sympathetic and have not stopped to show empathy towards the parents and their children will incessantly push you to create value for them, and to always be of help to them.

Many a time people tend to believe that values that stem from a number of unexpected selfless endeavours are devoid of monetary obligations from the recipients of such (e.g. scholarships). However, a number of instances that showcase schools in the light of value-creation are often financially induced (e.g. excursion, field trip).

Be that as it may, listed below are some of the ways schools can make themselves more valuable and helpful not only to their learners but also to the parents:

1- provision of new educational support for the learners e.g. before assembly extra coaching, speech elocution program, bi-weekly new vocabularies' introduction on the assembly ground etc.

2- introduction of entrepreneurial program in the school e.g. coding club, graphics and design club, tailoring club etc.

3- sending information on available scholarships (internal/external) to  parents/students

4- enlisting learners for internal and external competitions such as quizzes, spelling-bee, inter-house sports etc.

5- engaging the learners in career prospects' endeavours e.g. inviting a medical doctor, an engineer, a lawyer, a correspondent, a programmer, an accountant to give a lecture on their professions' prospects

6- establishing career counseling unit in the school to help learners with easy transition to careers that match their potentialities, and on how to go about achieving those nationally, regionally or internationally

7- taking the learners to places of interest for recreational and educational purposes e.g. sugar processing plant, a media house, a zoo, a botanical garden etc.

8- organising end of academic session's prize-giving day and get-together for all stakeholders of the school among other means.


In conclusion, it is clear that there are cases wherein values could be created for your students and their parents without spending a dine. Yet, that does not belie the availability of countless beneficial opportunities  that are meant to be paid for by both parents and their kids. The ball is always in the school's court for decision, and this is advised to be aimed at value-creations that will end up giving the establishment a positive facelift above its current status.


Bolaji M. Anifowose
+2348063198660
_Sales Executive_
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